Early Modernism

Early Modernism Taking a cue from Gustav Klimt and his artistic movement the graphic designers of Austria and Switzerland in the s s and s forged a new aesthetic to replace the fussy old fashioned Art Nouv

  • Title: Early Modernism
  • Author: John Mendenhall
  • ISBN: 9780811812832
  • Page: 473
  • Format: Paperback
  • Taking a cue from Gustav Klimt and his artistic movement, the graphic designers of Austria and Switzerland in the 20s, 30s, and 40 s forged a new aesthetic to replace the fussy, old fashioned Art Nouveau style popular at the turn of the century What evolved was a dramatic, streamlined Modern style that achieved its full bloom in these two countries, then went on to inflTaking a cue from Gustav Klimt and his artistic movement, the graphic designers of Austria and Switzerland in the 20s, 30s, and 40 s forged a new aesthetic to replace the fussy, old fashioned Art Nouveau style popular at the turn of the century What evolved was a dramatic, streamlined Modern style that achieved its full bloom in these two countries, then went on to influence the world John Mendenhall has gathered than 600 Swiss and Austrian trademarks from this period that are as striking today as when they were first created From the carefree exuberance of the 20s to the industrial ethic of the 30s and 40s, these trademarks reflect the moods and successes of European society and commerce, and offer a refreshing glimpse back to a classic design era Early Modernism is a source of inspiration for designers, commercial artists, and anyone with an eye for style.

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      473 John Mendenhall
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      Posted by:John Mendenhall
      Published :2019-05-03T07:09:41+00:00

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